Dear Target,
We had a great friendship for many years. We were close friends. We would exchange gifts, me giving you money and you giving me clothing and food. I remember the times where I would go to Target when I was bored in order to look at clothes, movies, and TVs that I couldn’t buy. I even remember the time when we got in a fight over Winter Solstice and Christmas. But we worked through it.
We had a great friendship. Yes, I said, “had.” I know. I’m sorry, but it’s not me. It’s you. You see, you are now making decisions that go against my beliefs and, to be honest, go against all common sense.
It will be a rough road ahead, but I’ll get through it. There will be times where we might be close, but I will not see you. There will be times where I might need some nice jeans, or a nice flannel shirt or (haha) even some awesome fun 90s T-shirts. But, I cannot go in. You have betrayed common sense.
With that being said, thank you. Thank you for the many years we had together. Thank you for all the memories we had returning items that didn’t fit or broke accidentally. And for the times when we would argue over your prices on paper towels. And the times when I wanted to buy an electronic from you all but your warranties were not good enough for me. We fought, but we always found a way through it because our friendship was strong.
Thank you for the good times.
Goodbye, my old friend,
A former customer.
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From our Creative Director JP Decker
