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[UPDATE] Target: Should Conservatives Start Boycotting?

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I recently posted the column ‘Target: Should Conservatives Start Boycotting?’ which was based on commentary by Townhall’s John Hawkins, who wrote ‘If Conservatives Want To Change America, We Need To Embrace Boycotts.

Target CEO Brian Cornell finally surfaced last week to address the controversy surrounding the company’s decision to loosen its bathroom policy and allow customers to use their preferred bathroom.

On CNBC’s Squawk Box, Cornell said the following:

“We’ve had a long history of embracing diversity and inclusion. A couple of weeks ago, one of our team members sent me a note reminding me that if we went back to the mid 60s. Our company was one of the very first to use African-American models in their advertising. And back then, you know, it wasn’t well received. We had a lot of tough feedback, but sitting here today, we know we made the right decision.”

Taking a similar (and, in my opinion, despicable) approach to North Carolina’s bathroom bill was Attorney General Loretta Lynch. Lynch equated the issue of allowing men in girls bathrooms to that of the Civil Rights movement of the ’60’s and to that of the right for homosexuals to marry.

“We saw it in the Jim Crow laws that followed the Emancipation Proclamation. We saw it in the fierce and widespread resistance to Brown v. Board of Education.”

Lynch then went on to say that North Carolina had acted in “fear of the unknown,” and that bills like its bathroom law “take aim at the LGBT community.”

How does the public feel about Target’s decision? It certainly made investors skittish. Since announcing it’s new bathroom policy last month, Target [TGT] has dropped a total of 12% in stock price. On a corporate scale, that’s a huge loss.

Featured image via Barbwire



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